If you have ever asked me why I chose this career you have likely heard me talk about Lego’s. My response is often along the lines of “26 year old Chris on set is like 10 year old Chris in a pile of Lego’s.”
On one hand we live in an incredibly fortunate time and place where we can make career decisions based on factors that seem as trivial as that. On the other hand, “Play” may not in fact be trivial. In my experience thus far, Play has always been the cornerstone of innovation. When you’re having fun while solving a problem it seems as if your brain works much more efficiently, and calmly. Managing decisions with a higher degree of precision and most importantly exploring options more quickly and thoroughly (I would love it if a neuroscientist could tell me if I’m crazy or this is legit).
I try to exercise this type of innovation on every project but my recent commercial collaboration with 144 Design for St. Francis Medical was perfectly suited for a little bit of play. (It helps when the subject matter your pitching involves kids acting like daredevils.)
We did two spots, one with a girl flying down a hill in a Radio Flyer wagon decked out like a race car and one with a little boy dressed like Super Man jumping off of a swing.
Here are some behind the scenes notes as well as some of my thoughts behind lighting and rigging.
Stay tuned! We are in post-production right now and will be posting these spots soon!