We launched a video with the purpose of presenting an emotionally engaging story that the target audience could place themselves in. The story involved a couple giving their dog a sweater from @lucyand.co that matched theirs. The purpose being that if the audience put themselves in that story they would do the same.
Social engagement in the first 24 hours
- Client: Lucy & Co.
- Agency: Dogs Of Instagram
- Creative: Christopher Behnen, Paul Weaver
- Director/Cinematographer: Christopher Behnen
- Photographer: Paul Weaver
- Stylist: Sami Huerta
- Talent: Sami Huerta, Shane Benton, Gus the goldendoodle
- Dog Wrangler: Aubrey Bergstrom